Digital marketing is also name as online marketing, to promote the products and services to reach the consumers by using digital channels, such as mobile phones, computers and other digital media platforms.
TYPES OF DIGITAL MARKETING:
Their are broken into 7 main categories, they are
- Content marketing
- Search engine optimization(SEO)
- Email Marketing
- Mobile Marketing
- Pay-Per-Click
- social media marketing
- Affiliate Marketing
1.Content Marketing:
content marketing is a marketing which is used to attract and engage with audience by creating and sharing video’s, articles, images and other media. these approach makes brand awareness and increases your business.
2.Search Engine Optimization(seo):
It is a process of ranking your website on top of the google of search engine results page by a keyword searched by an user and it is a organic process and it is also a time taken process .it make take 6 months to one year of time.
3.Email Marketing:
Email marketing is used to promote brands, products, services through a email. That can makes the customer aware of discounts, products and other updates . This is one of the popular marketing tool and it is a direct marketing channel.
4.Mobile Marketing:
it is a technology of promoting products and services through mobile devices such as smart phones, tablets to reach highly targeted customers through marketing campaigns. It is a fastest way to communicate with right audience with right time.
5.Pay Per Click(ppc):
It is a search based campaign. which shows ads in search engine results page. An advertiser pay to the publisher for every click, clicked by user, it is also known as cost per click(cpc). we can also see the other platforms of ppc ads such as social media, you tube, amazon and some applications as well.
6.Social Media Marketing:
Social media marketing is a way of marketing of all sizes to promote a product and company, drive website traffic, built brand and sales the platforms are like, face book, Instagram, twitter, you tube.
7.Affiliate Marketing:
it is a process of selling other’s products by affiliate person and taking commission by affiliate person from of seller or company product.